Intent Based Marketing

As the name implies, intent data assists marketers in forecasting the actions of their clients, leads, prospects, and website visitors. With the goal of using the information gathered to forecast the buyer’s interest more accurately, it collects data on an industrial’s internet presence. Online buyer behavior is captured by B2B Intent Data, which also tracks a company’s research level in relation to a particular product or service category. Sales tactics might make further use of the collected data. For marketers, intent data presents an exciting new opportunity to develop more effective marketing messages, tactics, procedures, and methods.

Why Intent Based Marketing ?

Increasing Trust

The key to getting B2B leads and opening your email messages depends completely on your subject line.

Increased ROI

Considering that nobody likes to be bothered with generic emails or messages, your target audience will likely demand high degrees of personalization.

Successful Marketing Results

At present, click-through rates for automated emails are 119% higher. You can guarantee that a welcome email is sent to each new subscriber by automating your email campaigns.

Improve the Buying Experience for Customers

Before getting involved with B2B email campaigns, consider how you can better segment your audience.